Steam
Jiangnan: Life in Water Towns
83
Final Score
City Simulation
Release Date: 2020
Developer: Coconut Island Games
Publisher: Coconut Island Games

Jiangnan: Life in Water Towns

A city simulation mobile game set in the Ming Dynasty, with meticulous architectural research and delicate art style. Though exceptionally successful as a small workshop product, collection element design and commercialization model have issues.

Art Appreciation

Jiangnan: Life in Water Towns is probably the first mobile game I've taken seriously, as mobile games that catch my eye are absolutely few and far between. As a city simulation game, this work provides a novel perspective of building "Ming Dynasty cities," which feels particularly fresh. The architectural research is extremely meticulous, initially drawing heavily from "Along the River During the Qingming Festival," and later, as the developers needed to continuously introduce new buildings for operational reasons, they still researched real ancient buildings like the Yingxian Wooden Pagoda. The character design is equally thoughtful. The Q-version small figures almost become pixelated when the camera zooms out, but upon closer inspection, you can discover the painstaking attention to every detail. The team truly has some treasure artists. This delicate art style has become its most obvious advantage. As a work from a small studio, it can be called extraordinarily successful. Initially, it relied heavily on extensive promotion, with advertising effects being very significant and daily active users being astonishing during that period. Perhaps benefiting from the aforementioned delicate art style, female users make up a high proportion. The development team can still continuously update versions, coming up with quite creative new gameplay in each new city. Tencent planning employees I know who joined this autumn are still required to analyze "Jiangnan: Life in Water Towns" as a competitor. However, as more and more new gameplay elements are added, this game has a tendency to become more demanding, which doesn't suit my taste. Previously, this was truly a casual game where you could play casually, with a long idle period before new cities opened. The collection element of this game lies in "special residents" based on ancient historical figures, which is also the main revenue point. The fatal flaw is that, unlike some works rich in combat elements, characters don't provide decisive help to this game and are almost just "decorative." Building gacha pools are few and far between compared to character pools. Speaking of which, I'm not really the target user of this game, yet I inexplicably like it due to personal factors - this should be called fate.

Rating Breakdown

Core Gameplay & Fun
40%

Deductions

Core Mechanics
-2 pts

As more and more gameplay gets added, the game is trending toward grind and losing its original casual nature. Meanwhile "city building," its core selling point, has actually grown weaker as more minigames and exploration stories roll out.

Repetitiveness
-3 pts

There's a long dry spell before each new city opens, and as the exploration stories get longer and longer, the late game becomes fairly repetitive.

Balance
-2 pts

Special residents give no decisive help in the game and are pretty much just "decorative"; their collection value doesn't match their usefulness.

Highlights

Gameplay Depth

Every new city comes with a genuinely creative new mechanic, continually bringing freshness to the game.

Innovation

It offers a novel angle, building "Ming Dynasty cities," and stands out among city simulation games.

Immersion

The delicate art style and meticulous architectural research make it highly immersive, letting you truly feel the charm of a Ming Dynasty city.

Technical Performance & Stability
25%

Deductions

Matchmaking System
-1 pts

The global and Chinese servers differ in content, and characters being pulled for policy reasons hurts the game's completeness.

Highlights

Program Stability

It runs stably as a mobile game, with no notable technical issues.

Visuals & Audio
15%

Highlights

Art Style & Consistency

The delicate art style is its most obvious strength, and the architectural research is very thorough: early on it drew on "Along the River During the Qingming Festival," and later it researched real ancient buildings like the Yingxian Wooden Pagoda.

Visual Details

Characters become little more than pixel blobs when the camera zooms out, but look closely and you'll see the care in every detail; the visuals have rich layers.

Model Quality

The chibi character designs are painstaking: the figures are tiny, but every detail shows the artists' skill. The team has some treasure artists.

Story & Narrative
10%

Highlights

World Building Depth

Set in the Ming Dynasty, it builds a complete world through characters based on historical figures and historical architecture.

World Building Depth

It digs deep into ancient Chinese culture, with every special resident modeled on a historical figure, giving it rich cultural depth.

Content & Longevity
10%

Deductions

Collectible Value
-1 pts

Special residents are pretty much just "decorative," with no decisive help in the game, so their collection value is limited.

Microtransaction System
-1 pts

The main revenue source is limited-time gacha pools, and building pools are few and far between compared to character pools; the monetization design is unbalanced.

Post-Launch Update Frequency
-2 pts

New cities are released very slowly, leading to extremely long dry spells.

Update Content Quality
-2 pts

Update quality gradually declined later in its run, the inevitable end of the road for mobile and online games, I suppose.

Player Feedback Response
-3 pts

It went through a backlash incident in China, after which users gradually drifted away; the small studio may still be satisfied, but retention remains a problem. The global server has fewer thin-skinned players and runs decently, but since Chinese players are a key audience for this game, the incident also exposes an oversight in its market strategy.

Highlights

Content Richness

As a small-studio work it's remarkably successful, studied by Tencent planners as a competitor, and the richness of its content is recognized across the industry.

Update Content Quality

Early on, the developers kept updating steadily, each new city brought a creative new mechanic, and update quality was consistent.

Community Atmosphere

The audience skews toward women and people middle-aged and older, so the community is relatively harmonious and suits casual players.